Wilson Kerr launched today Location Based Services (http://lbs.ulitzer.com) topic on Ulitzer with more than 5,000 articles.
The power of Location allows information (including advertising) to be delivered to consumers most-able to act upon this information, based on their real-time proximity to the physical locations where transactions occur.
Location is changing the very nature of advertising and mobile Location Based Services (LBS) are expected to see a 45% increase in revenue generated in 2010. In the next 5 years, more people will gain access to the web on their phones than on PCs.
Since consumers carry their phones with them, this is a game-changer for performance-based advertising.
Google, Microsoft, Yahoo, Nokia, Apple, Amazon, Dell, Garmin, etc are all in the mix here and there is a lot at stake.
Wilson has 10+ years experience in the Location Based Services space, having held positions in Business Development, Sales, and Digital Licensing Initiatives at Outdoor Intelligence, Fishing Hot Spots Maps and Tele Atlas North America.
Wilson has expertise in the areas of new product development, content aggregation and licensing, business development, and is knowledgeable in a broad range of navigation technologies (in-car Nav, Personal Nav, and Wireless).
Wilson has worked with top tier brands, content providers, device manufacturers, and application developers. Company Website: www.LBStrategy.com.
Ulitzer Live! New-Media Conference & Expo
The first "Ulitzer New-Media Power Panel" took place at the Santa Clara Convention Center in Santa Clara, California. Streamed live to 60,000 viewers via SYS-CON.TV, the panel was moderated by Jeremy Geelan. Geelan's guests in the first power panel were Ian Thain and Tim Crawford.
Ulitzer Live! New-Media Conference & Expo will debut on June 14, 2010, in New York City and a world-class Ulitzer faculty will analyze the new-media revolution, including content marketing strategies, social CRM, enterprise social media, personal branding, advertising, marketing and public relations on new-media, and other emerging topics of the new-media revolution. Ulitzer Live! 2010 West event will take place on December 6, 2010, in San Jose, California.
The call for papers for both events are now open. (Contact events (@) sys-con.com with questions and comments.)
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